RealitySucks

Nov 20
“Netafim went so far as to change into mission statement from “making the best drip irrigation equipment for customers” to “helping the world grow more with less”, an objective far more aligned with the objectives of its customers, the farmers.”

Great HBR piece, When Business Models Trump Technology, shows how one Israeli firm, Netafim, figured out how to think beyond the product it made (drip irrigation equipment) in order to offer a sophisticated—and much more appealing—service its customers actually wanted. This is a big theme of the book around the Ten Types of Innovation framework I’ve been working on recently. Fancy products are all well and good, but they’ll never provide the competitive advantage a company really needs for scaled, sustained success. Instead, by developing a smart business model and service its customers actually wanted (quelle idée!) this company has been able to survive and thrive. Good case study.

[Story via Saul Kaplan.]

(via thoughtyoushouldseethis)


collegehumor:

Crack-Resistant Cement 
The owners of this business all have mothers with broken backs.

Possibly from India :-)

collegehumor:

Crack-Resistant Cement

The owners of this business all have mothers with broken backs.

Possibly from India :-)



May 28

Jack Johnson - On And On - Favs

  • Times Like These
  • Traffic In Sky
  • Gone
  • Fall Line
  • Cookie Jar
  • Wasting Time
  • Symbol
  • Dreams Be Dreams
  • Taylor
  • Holes To Heaven
  • Rodeo Clowns
  • Cocoon

Jack Johnson - Sleeping Through The Static - Favs

  • Adrift
  • Go On
  • Angel
  • Sleep Through The Attic
  • What You Thought You Needed
  • If I Had Eyes
  • Losing Keys
  • Enemy
  • Same Girl

May 25

TODO - 26 May

Analyze which are the critical components in TMS that require Unit Testing






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